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Connor Sutherland

The Surprising Truth About Failure In Business - Episode 30 The Action Playbook



I'm stoked to dive into a topic that's close to my heart and pivotal for anyone looking to scale new heights in life and business.


Welcome to Episode 30, a milestone that feels like our own World Cup final, and fittingly, we're tackling the concept of 'Failing Your Way to Success.'


Let's kick things off with a little celebration – not of victories, but of failures.


Yes, you read that correctly.


In the aftermath of the 2023 World Cup, where the unexpected became reality, we can see that even the mightiest can falter.


But here's the twist: every cloud has a silver lining if you're willing to look for it.


I've walked the path of entrepreneurship, with its peaks and treacherous valleys.


I've felt the crushing weight of a business crumbling, the bank's shadow looming over my home, threatening to snatch it away.


Yet, in the rearview mirror, those harrowing times shine as the crucible that forged my future successes.


Without those failures, I wouldn't have the wisdom or the grit that powered my later ventures.


But let's get one thing straight: there's a world of difference between failing and making mistakes.


Failure is a one-time event that becomes a learning experience.


Mistakes, on the other hand, are the repetitive blunders that show we haven't learned a thing.


If we keep making the same errors, we're not growing, and neither is our business.


Adopting the 'fail but fail fast' philosophy is key.


It's a mantra that champions the learning journey.


Embrace failure, not as an endpoint, but as a stepping stone.


Consider the greats like Michael Jordan, who missed more shots than many players even attempt.


Yet, it's his resilience and ability to learn from each miss that led to his legendary status.


Innovation giants like Amazon and Apple have built empires on the backbone of daily failures.


They understand that each misstep is an opportunity to refine and improve.


Marketing strategies like A-B testing are perfect examples of this approach in action.


The goal is to tweak and adjust until you hit the sweet spot, transforming failure into success.


Leadership, too, must evolve to celebrate failure.


Some forward-thinking companies have even instituted 'failure parties' to encourage risk-taking and growth.


By lifting the weight of fear from their teams' shoulders, they're fostering a culture where innovation thrives.


Remember James Dyson and Thomas Edison?


They racked up thousands of 'failures' before unveiling the products that changed the world.


Their secret?


They understood that each failed attempt was simply another step towards their goal.


So, how can you apply this to your own business and team?


Start by assuring your team that it's okay to fail.


Schedule meetings to share and celebrate failures, because that's where the lessons are learned.


And remember, while we're not advocating for careless mistakes, we're championing the kind of failure that leads to growth.


Each setback paved the way to stronger relationships and better financial management.


By learning from each misstep, I've built a life and a partnership that's stronger than ever.


To sum it up: it's okay to fail.


Just make sure you're not repeating mistakes.


Fail fast, learn quickly, and implement changes to avoid the same pitfalls.


Encourage your team to take calculated risks, and together, you'll push the boundaries of what's possible.


Now, it's your turn.


Embrace failure, learn from it, and let it propel you to greater heights.


Get out there and take action, because that's what The Action Playbook is all about.


Until next time, keep failing forward!


Cheers,

The Action Playbook Team.


Find out more, visit www.actioncurve.biz/ 

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